LITERATURE REVIEW 2.1 .1 Definition of Consumer Behaviour.
The study continued with review of literature on advertising and the consumer buying behaviour. It then followed with the methodology employed in the study. The findings and results were then presented which was followed by conclusion and recommendations for cosmetic firms. 2.0 Literature Review.
A study on consumer buying behavior of mobile phones. The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an.
The objective of this paper is to synthesize the representative existing literature on consumer online shopping attitudes and behavior based on an analytical literature review. In doing so, this study attempts to provide a comprehensive picture of the s tatus of this subfield and point out limitations and areas for future research. Method As a phenomenon, online shopping became popular in the.
Behavioural psychology, marketing and consumer behaviour: A literature review and future research agenda Abstract Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of.
Luxury Consumption: Literature Review. According to the traditional view on the consumer behavior, consumers act rationally choosing the goods that provide the greatest value with the least cost during the buying process. However, the studies on this subject suggest that consumers do not always act rationally and they may sometimes get fully emotional focusing on the feelings like pleasure.
The purpose of this study is to conduct a systematic review of the literature on consumer behavior in social commerce. Social commerce has been shown to exercise a noteworthy influence on consumers' behavior, while research on this issue is new and largely fragmented. The definitions of social commerce are also inconsistent throughout the extant literature. We concur with Yadav et al.'s.
In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspectives on.